KevJumba: Putting the Social in Social Media

Listen to the social media gurus - from Gary Vaynerchuk to Guy Kawasaki - and what you'll hear is that social media is all about building community.

That people are looking for connections. For purpose. To be heard. And seen. And acknowledged.

Why else would Facebook have grown to over 600 million users in such a short period? Or Hebbo at over 200 million, Bebo over 113 million - or China's QZone with over 480 million users?

Because in an online, disconnected world, people are looking for human connections.

Watch the social media space, however, and what you see is that - like any business model - it's all about converting those connections into money. Especially as LinkedIn set the tone for over-subscribed, high payout IPOs.

That's why, when a social media superstar like, KevJumba, answers the call from a socially conscious organization, like The Supply Education Group, you see the importance of how social can and should be social.

The Supply Education Group put out a YouTube challenge to KevJumba to teach a class in Nairobi, Kenya. Class 5, to be exact.

In this delightful video, you see the kids of Class 5 doing their best to charm KevJumba. And it worked.



Only KevJumba went one better. Not only did he do that visit - now, with his over 1.6 million YouTube followers in hand, KevJumba has committed to helping build a secondary school in Nairobi so that when Class 5 graduates from their K-8 school, they'll have a high school to attend.

Because at the moment they don't.

So, with that purpose - and making social truly social - KevJumba is asking his followers this weekend as he celebrates his 21st birthday to give $21 each to raise the $50,000 needed to build a school and create hope and opportunity for society's future worldwide.

KevJumba is giving back as part of The Supply Education Group's "Blessed to be a Blessing Campaign" and, in the process, showing just what social media can and should be doing for society.

So what is your social media strategy doing to help build society?  Think about it.

(An earlier version of this post was published on Technorati.)