In great part by making sure that the multiplier used for bonus calculations for every Googler (the name Google employees give themselves) was directly impacted by the company's success in the social media space.
Nothing like putting everyone's money on the line.
But, give Google their due, under Page's guidance - and his commitment to creating a company-wide 'ecosystem' for social media - he's making sure the company makes the investments needed so that everyone can win.
That's why the announcement that Google has purchased PostRank means more than just the fact that the company has bought another social media-related enterprise.
Because PostRank is right up Google's alley. According to PC World, PostRank is an analytics firm that provides "real-time data on on the number of comments, tweets, bookmarks and other social responses that a particular piece of content or information has been able to generate on the social web."
That's necessary because social is moving directly toward monetary conversion pressures and expectations. It's a great fit, however, because there's nothing that Google likes more than numbers,
algorithms and mechanisms that help figure things out.
So, good decision Google - because you've made the right acquisition strategically and culturally.
This move, among others, is a clear demonstration that Larry Page was ready for the CEO seat...contrary to many of the contrarians who were convinced that Eric Schmidt stepping out was the beginning of the end of the company.
They were wrong.
No one knows who will win the social media wars, but, whatever you do, don't figure Google for roadkill anytime soon. Page is fighting to win - and now he's got a new tool to help.