Reputation - Strategy, Management and Measurement

Leslie L. Kossoff on Corporate Reputation - Global Webcast from Leslie Kossoff on Vimeo.

This is the global webcast for the white paper I wrote on reputation for the Chartered Institute of Management Accountants.

This was a fun one for me as I got to write a case-study based paper that featured companies like Goldman Sachs, Toyota, Apple, Johnson and Johnson and more.

Both the paper and the presentation take on every aspect of reputation - from how to create it to how to lose it to...most importantly...treat it as a managed entity.  Which it is.

The webcast lasts about twenty minutes, so get comfortable.

For a copy of the paper, you can visit the Reputation site at CIMA or write me at: