Entrepreneur or Executive: The Importance of Being Both

Entrepreneur or Executive? The Importance of Being Both. from Leslie Kossoff on Vimeo.

This is the first of the videos I'll be putting up on this blog - and it takes on an issue that I think is most important for all executives and entrepreneurs today:  If you're going to succeed, you have to be both.  Simultaneously.
Here are the key points:

  1. To build a new idea from inception - whether in a start-up or legacy enterprise - you need to have an entrepreneurial spirit and the courage to pursue your vision.
  2. To build that vision, you need an executive's view and talents to create an organization which is designed to achieve your goals.
  3. To create long-term success, you have to be both:  An executive with the vision and talent to design a beautifully strategized enterprise that operates in your image with an innovative, entrepreneurial spirit and culture.
Case Studies:  Facebook (Zuckerberg); Apple (Jobs)


Executive Thinking: The Dream, the Vision, the Mission Achieved (Kossoff)