From Cadbury to Google - Environment, Productivity and Profits

The Google-plex, that main compound in the Silicon Valley where the concentrated majority of Googlers work, tends to be spoken of with reverence.

Not only is it a place of great and mysterious algorithmic development leading to previously unknown riches, it's a seriously cool place to work.

And so should yours be - whether you call it a campus, your corporation, your small business, your home office or your garage.

Because there's a direct and quantifiable correlation between the environment you create and work in with the level and type of productivity you achieve.  And that leads to profits, innovation and new worlds.

The Cadbury brothers knew that.  According to Deborah Cadbury's fascinating book, Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers, beginning in the 1880s, the Cadbury's knew that if they provided the best possible environment for their people, their people could and would do more.

Starting with education (free) they eventually built a community surrounding their plant outside Birmingham, England.  Low cost homes with gardens.  Recreation areas.  A beautifully landscaped built environment that complemented its surroundings.

That's where Milton Hershey got his idea from - and he built Hershey, Pennsylvania with the same outcomes in mind.

And both companies grew and continued to grow.

So when you think the Google-plex, don't think, "I wish I had that here."  Instead, because all it really presents is the newest iteration of a centuries-old, doable and replicable idea, decide, "How do I create that here?"

Your very quantifiable return on investment - now and in the future - will show the value of that decision.